Tuesday, 21 February 2017

How to choose a WordPress template for your business website

When we think about having a web page, the first step is to imagine how that website would be. We have color, typeface, images, etc. Here comes the question How to choose a WordPress template that goes with my business?
The second step is to realize this dream, and this is usually a bit difficult because behind this process there are many factors to take into account, for example, cost, flexibility, be prepared for updates.
And remember that, it is ideal to choose a template that can be used for the short, medium and long term.
Here are some tips that will help you in the decision making of choosing a template for your WordPress website.

Tuesday, 14 February 2017

Not having HTTPS could penalize the SEO of your website?


Did you know that if you do not have an SSL certificate if your web does not serve your URL in HTTPS and you have some form of the password database, a shop, have to accept payments via cards or similar, your SEO could be seriously harmed?

Why Quality Web Hosting is Important For SEO

Nowadays, most of the business owners focus a lot on the artistic or visual appeal of their website to attract new customers. But it is not worth to spend all the money on website looks if it is not found on search engines. Now you might be thinking about the back-end work to get the websites ranked on search engines, are you? The basic and the important thing to start with is the quality web hosting.


Thursday, 9 February 2017

All Image Formats Explained and Evaluated for You


Images are the most content published on social networks (72.4%) and those that generate more engagement (40.8%), says “The Social Media Trends in 2017” survey.
That is, sooner or later will come the need to create images to meet your strategy Digital Marketing – either during the customization of a template, either for social networks or for the creation of an ebook.
And it is at that moment when we come across various weird acronyms that do not make much sense at first glance. You know, the ones that come at the end of the file name and they seem to make no difference?

How to grow your Business with Content Marketing and WordPress


Content marketing has never been as important as it is now. Your potential customers receive a multitude of advertisements on TV, radio, magazines and emails every day, so it’s not uncommon that they are fed up with this type of advertising, which is overwhelming. Cease to be effective.
Mainly due to this, it is vital for any business, company or individual involved in content marketing oriented brand positioning, also known as branded content. In this way, you will distinguish yourself from the rest and make your voice heard.

Friday, 3 February 2017

The importance of CTR and User Experience in SEO


When we talk about SEO, we are always commenting on how important the OnPage optimization and external links are. This is quite true, they are very important, and they are still two of the most relevant factors when it comes to positioning a website in Google, however, there are other factors that are becoming more relevant in Google such as CTR and User experience (UX).


Blog Metrics to Measure Audience Engagement

We all know that content is the King for business promotion. Many of us write company blogs. Or have been executing a content strategy but are you sure if it is bringing you results? Do you know if anyone is actually reading your blog?
Creating a blog or content really needs a lot of hard work and time, so you should be able to track what this content is making out for you. Measuring visitor engagement with your blog posts is an incredibly important aspect of your overall content marketing. Failing to track your blog metrics will leave you failing with poor content strategy. Do you want to know? Keep reading this to learn blog engagement metrics to track your content strategy results.